Punta del Este is renowned for being one of the most exclusive beach resort locations in South America and a meeting place for international “jet-setters”. Celebrities and famous business, art, and fashion personalities gather here each summer season to enjoy this exciting destination. The unique charm of Punta del Este is that it offers a variety of activities that combine luxury, sophistication, social events, gastronomy, casinos and night life, with a beautiful and rustic countryside, extensive beaches of white sand, clandestine residences, and an infinity of options to enjoy life outdoors such as golf, polo, tennis and water sports. The port, of singular beauty, is a destination for numerous international regattas. Among countless activities that one can enjoy in the area, is a visit to La Barra, a small village located just a few kilometres from Punta del Este. Many years ago, it was a tiny fishing town, which over time has developed into a fashion “hot spot”. La Barra has a personality of its own attributed to its variable architecture, charming art galleries, luxurious antique stores and fashion boutiques.